“At the MBTA, we want people to Take the T. We’re reaching people on the radio before traffic reports, while sitting in highway traffic with billboards at key locations along our rail and bus system and now with gas prices at a seven-year high, we are reaching potential riders when they open their wallet at the gas pump,” a slide deck on the T’s ad campaign obtained by the Herald said.

Read more at MBTA uses ads, Dunkin’ gift cards to lure riders back to the T (bostonherald.com)